This short article from CNN, called "Why you're a big sucker," contains some interesting advice for bargain hunters. Behavioral economist Dan Ariely argues that we make irrational spending choices when we respond to emotional trigger words like "free offer" or "special deal," without objectively considering all the facts. He also suggests that comparison shopping, when done on a limited basis (for example, in only one store) can make us think we're getting the best price, when in reality we're only getting the best price among limited choices.
Ariely suggests combating these irrational tendencies by asking yourself how much you're willing to pay for a particular item before you even begin shopping. He also recommends asking yourself about the seller's motives any time you view advertising or hear about a "terrific deal." By fixing your idea of a fair price in your mind, and always remembering that most "free" things come with strings attached, you'll be less likely to succumb to dubious "special offers," and also force yourself to search more extensively for true bargains.
Ariely suggests combating these irrational tendencies by asking yourself how much you're willing to pay for a particular item before you even begin shopping. He also recommends asking yourself about the seller's motives any time you view advertising or hear about a "terrific deal." By fixing your idea of a fair price in your mind, and always remembering that most "free" things come with strings attached, you'll be less likely to succumb to dubious "special offers," and also force yourself to search more extensively for true bargains.
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